Friday, May 9, 2008

5 Ways To Win

This is an excerpt titled "An Valuable Lesson From My Trip To Robert Kiyosaki's Office..." by Mike Dillard's Founder of Magnet Sponsoring. I hope you enjoy it as much as I did...

This is possibly the most important email I’ve ever written, so please read it carefully...
Over the past few months, I’ve been helping Robert Kiyosaki's team with their online marketing strategies, and just got back from a trip to his Phoenix office.
The picture to my right is my friend John who handles the web work for Robert, and he'll be a guest speaker at the Traffic Formula LIVE event here in Austin this month.

It’s probably safe to assume that you’ve read a copy of this Best Seller, “Rich Dad, Poor Dad”.

It’s funny how a few words on paper can start a global movement, which is exactly what’s happened, with over 29,000,000 copies of his books being sold world-wide.
I’ve definitely learned a lot from Robert, and it’s been a real privilege to work with he and his team.

What I’d like to share with you now is one of the most valuable insights I’ve gained from my time with Robert. Please take the time to read this email today, because I can promise that you’ll never look at yourself the same way again once you do.

Have you ever thought about the word “winning”, and what it means to you?

For most of us, the word “winning”, is a very simple concept. You create a goal, and when you achieve it, you’ve won.

Well, there’s actually much more to it then that, because your subconscious mind has it’s own definition for “winning”, and whether you like it or not, you and your entire life are run by this little bugger.

If your subconscious doesn’t want you to “win” when it comes to wealth and money, you’re not going to. Period.

By definition, your subconscious thoughts and its agenda for your life are hidden from you, unless you’ve trained yourself to communicate with it.

If you don’t know what its definition of “winning” is for you right now, how can you ever move forward? And that’s the point on this letter… We’re going to find out what “winning” means to your subconscious right now…

There are 5 ways for you to win...

1: You win when you’re comfortable. This person’s primary goal is to just go through life as comfortably as possible. They don’t want stress. They don’t want to be pushed or challenged. They don’t like conflict. The just want to go through life on cruise control, hanging out with their friends, and having a good time. Everything they do is designed to support their pursuit of comfort.

This is your average, life-long employee who’s more than happy to have a safe, stable, comfortable job.

If you push this person away from that goal, and challenge them or their routine lifestyle, watch out.

2: You win by being liked. This person’s primary goal in life is to be liked by others. They want acceptance from everyone, and will do just about anything to reach that goal. They’d rather be liked, than be right or wrong.

When you put someone like this in a leadership role, the business will usually fail because they won’t be willing to make hard decisions that would anger someone. They would try to please everyone all the time because their ultimate motivation is to be liked by others.

3: You win by being right. This person is usually an expert in a specific field like a professor, lawyer, or a wife. (Just kidding ladies! ?). People who win by being right, don’t accept criticism and aren’t open to new ideas.

They tend to reach a glass ceiling when it comes to money, their career, and relationships, because they can’t accept their short-comings in order to move past them and achieve personal growth. Arguing with this person never works because they’ll always find a way to prove you wrong, even if it means sabotaging your company in the process.
In order to win, this person must be right.

4: You win by winning. This person is an achiever. Their primary motivation is to win. They are very competitive, and will do whatever it takes to win. They won’t quit, and they’ll constantly push themselves to gain the edge they need.

This category describes all successful entrepreneurs and athletes. Winning is their reward, and on the dark side, some of them will go too far and compromise their integrity in order to do so. Key Lay of Enron is a great example.

This type of person doesn’t care if others don’t like them, and they welcome discomfort because it provides them with new opportunities to win.

This is how Robert wins, and looking at my past, this is how I win... Two State Championships in cycling. The #1 marketing system in the industry. Millionaire before 30. I win, by winning. I am constantly evaluating and improving myself, and will do whatever it takes, (with integrity), to be the best. Period.

5: You win by losing. This person wins by being a victim. They want sympathy from others or their spouse. Just when things start to get better, they will sabotage themselves, and say, “I knew it wouldn’t work”, giving them their victory once again.

There lives are always filled with problems because they don’t win unless they lose, so they create circumstances and excuses that help them fulfill that destiny like, “Your book won’t teach me anything new. I don’t have the money. This is just another scam. I’ll give it a try…”

Now if you’re like me when I was exposed to this, you’re taking a long hard look at your life right now.

There are people who are not wealthy because they want to be comfortable. There are people who are not healthy because they want to be comfortable. There are people who are stuck in the same job without a promotion for 10 years because they want to be liked. There are people who are addicted to struggle because they win by losing.

And most likely, you see a little of yourself in each of these categories.I know I do, but what’s important to remember, is that winning is a continuous process that is brought to an end once you’ve won, which is an event.

As soon as you’ve “won”, the process starts all over again.

This is why you tend to feel lost or unfulfilled after you achieve a goal. I know that once Magnetic Sponsoring became the #1 marketing system in the industry, I got lazy for a year. I had won and didn’t know what to do next. I was a winner without a goal, so comfort took its place.

Once I was inspired by a new goal, my entire focus went back to “winning”, which is where I am right now.

I don’t know where you are at this moment in your life, but I do know this… Entrepreneurs win by winning, and they’ll do whatever it takes to fulfill that subconscious desire.

If your subconscious’ desire is to REALLY “win” in networking or your home business right now, then you should already have copies of Magnetic Sponsoring and our other courses on your desk because they are physical representations of your true desire.

If you don’t, then you need to take a long hard look in the mirror and ask yourself why? Do you really want to “win” in this industry, or are you after something else…?If you REALLY want to “win” in this industry, but have recognized that you’re not where you need to be today thanks to this email, the choice is yours.

You are not a victim or a prisoner of your subconscious. You can control it. You can train it to achieve new goals.

You have complete power over every aspect of your life and you can reinvent yourself, and the way you win at any time, but it’s a process that will require complete dedication.

I hope you have the courage, and when you’re TRULY ready to win in networking, Magnetic Sponsoring will find a way onto your desk...

Mike Dillard

Thursday, May 1, 2008

Top 10 Habits of the Successful Internet Marketer

It doesn't matter what type of online business you are starting or operating. You need to focus on Internet marketing strategies to make your business a success. Successful Internet marketers use a combination of Internet marketing tools to promote their businesses.

The methods you use to market your products or services will attract more potential buyers to your site. Here are 10 successful Internet marketing habits for you to implement into your promotional efforts.

SEO (Search Engine Optimization)

Search engine optimization involves the volume and quality of traffic that visits your website. Through the use of keyword optimization on all of your pages, you can improve your rankings on the search engines. It is important to determine which words would most likely be used by the average person in finding products or services like the ones you offer. These words should be strategically placed throughout the content on your website pages.

Article Marketing

The use of articles as an Internet marketing tool is a wise and helpful choice for any web-based business. Publication of articles that provide information about the type of product or service you offer gives consumers something useful for free. It also gets your name and your business name out there as an expert on the subject.

Niche Marketing

Niche marketing concentrates on products and services that are not a typical part of the mainstream market. As an Internet marketing tool, niche marketing can help you target a smaller, more focused group of potential customers that are specifically searching for what you offer.

Affiliate Marketing

This is a useful Internet marketing solution that allows you to offer a benefit to other webmasters. The object is for them to advertise your website on their own site. For each potential buyer they direct to your site, they are rewarded through whatever means you have discussed.

Blog Marketing

Another useful Internet marketing tool is blog marketing. Either daily or weekly, you post information about a certain topic related to your business. This method will build your reputation as an expert on the subject and bring more traffic to your website.
Internet marketing is a fundamental part of any successful online business. Through these methods you can begin building a strong reputation for yourself and your business on the Web. Focusing on some other Internet marketing tools will bring additional traffic to your website.

RSS Feeds

These feeds are posted on other websites that attract visitors interested in the products or services you offer. They link to articles or pages on your website.

Pay Per Click

You allow other businesses to post links to their sites from your site. Each time a visitor clicks on their link, you earn money. This increases cash flow and helps to associate your business with other, better known ones.

Social Networking

Join online communities that share interests in the types of products or services you offer. You can often post links, blogs and web pages on these networks. This connects you to a community of potential buyers who are already interested in what you have to offer.

Link Building

Any promotional material you offer online should have hyperlinks that take the reader directly to your website. With hyperlinks throughout the piece, you increase the number of chances that the reader will visit your website.

Free Offers

Another way to attract traffic to your website is to offer a free, valuable gift. The offer can be as simple as a free newsletter or informational articles readers can link to. If the reader finds the free item useful, they will likely return or refer others to your site.

These are some of the smartest and easiest methods to develop good Internet marketing habits. It is said that about 60% of a business owner's time is spent on marketing. If this is true, then focusing on the types of Internet marketing tools that will bring you repeat business makes the best use of your time.